Whats different about Express Lead Mailers?
The rationale behind the Express Lead Mailer program is to elicit response from targeted prospects with a genuine interest in the specific product or concept discussed. Our objective is to help generate sales, not vague inquiries from otherwise disinterested prospects. To accomplish this we avoid generic topics and/or mailers, as well as marketing gimmicks that produce illusory results -lots of response but few actual sales. Rather, our mailers are written to hit the “hot buttons” of our targeted audience. The result-a higher closing ratio and more commission dollars earned.
