Whats different about EV SSL certificates?
The IE7 address bar for a site with an EV SSL certificate turns green, verifying the authenticity and identity of the business. Research proves that this competitive advantage translates into reduced visitor abandonment, improved conversions, higher revenue per transaction and higher lifetime customer value. Extended Validation will only be given to online businesses that can be verified through secure authentication processes that meet the extended validation guidelines established by the CA/Browser Forum.