Whats different about a So So Def act and an Island Urban act?
Johnta Austin and Jagged Edge are So So Def. The So So Def artists are more in tune with my life and want to be a part of Jermaine Dupri at all times. You’ve got artists that want to create their own thing and their own movement. They’ve got their own production company and already have their thing going, so that doesn’t really lend itself to being molded. At So So Def, we create the momentum around you. The Def Jam artist Sterling Simms is going to become a So So Def artist. He’s a nice, cool kid that we could definitely groom in the right direction. How will you build the Island Urban brand? We’re just going to put out records, and most importantly, create hype with the records. Once the records are released and people start recognizing the records, then I’ll begin doing the parties and building the brand that way. But right now it’s about the music. What are your first releases? I’ve got a bunch of releases coming up on Island Urban. One of our first is Jason Fox with the song “Aunt
