What’s better for my neighborhood mailing, a newsletter or a postcard?
This will depend on the focus of your practice, your branding, and the demographics in your area. Our most effective direct mail program is the combination of a 4 page newsletter, which establishes your practice as the local expert through quality educational content, followed by a postcard, which reminds patients of your special offer generating more calls to your practice. Whether a newsletter or postcard campaign is your preference, the key is frequency, so you will want to budget for at least 6-8 mailings per year.
Related Questions
- We need to do a mass mailing but don have the designers, or personnel to create, sort, post and deliver the postcard or brochure. Can Evergraph handle our mail campaign?
- What is the Plastic Logic Content Store newsletter mailing list? How can I subscribe or unsubscribe to it?
- What’s better for my neighborhood mailing, a newsletter or a postcard?
