Whats behind the new identity?
A. Two things. First is simple geography. With our European expansion, we felt it was time for our name to reflect our international presence. The second reason is a matter of positioning. While promotion is still the basis of our business, the context has broadened. The world doesn’t stay the same, and as the market is changing, we’re changing with it. If you can’t do that, you can’t compete. So part of it is understanding markets differently, and responding to the way people, both our clients and their customers, think today and more importantly, tomorrow. Q. Why is Wiken a relationship marketing agency? A. Because in our experience, it works. Today, markets are fragmented and customers are ever more sophisticated. Relationship Marketing recognizing and addressing individual customer concerns and needs – is the new context for promotion and advertising. It cuts to the chase and puts the customer back on top. We’ve actually been a relationship marketing agency for years. But where in
