Whats been the differentiator for Tesco.com compared to other online retailers?
In terms of why is Tesco.com a success I think you have to go back to the way it started, which was that it started very simply looking at the problem from the point of view of what did customers want. Customers want an online one-stop shop. To do that you need to have the full range that you get in the shop, not the range you have in the distribution centre, which is where quite a lot of companies went and found it didn’t work. By having it in the shop you find you’ve quickly got to find a way of efficiently getting the product off the shelves to the customer, which is where Tesco focuses. Tesco has publicly pledged to cut its carbon footprint by 2020. How can IT help in reaching that goal? We are looking at various things to do with how is IT actually affecting the environment. So we’ve done things in the past few months like increasing the average ambient temperature in the data centres to try and reduce the amount of air-conditioning, and looking at the actual requirements of the e
