Whats another example of undiscovered white space?
Stores are the most expensive warehouse space in the world, especially stores sitting on prime real estate such as in New York. Consumers don’t want to see the same products in every store. Over time, stores will present more selections. But they won’t have the inventory for people to walk out of the store with what they buy. Purchases will be shipped to their home in hours or days. It’s like shopping online, but people have resisted that because they want to see what apparel feels like and how it looks on them. Q: We’re moving into the crucial holiday season. What is your forecast? A: We look at consumer confidence. It’s not so much the strength of the economy but how the consumer feels about the economy and their employment potential. Our forecast this year is for VF products to be up about 10%, with the overall gain for holiday sales to be up 3% to 5%. Q: Inflation has been low in apparel. Yet more expensive brands such as North Face are successful. Is that the first sign that price
