What’s An Online Article without a Measurement Angle?
As a CPG marketer, your goal typically isn’t to push product online. In fact, most sites do not have an online retail outlet connected to their site. However, the true value of creating and building on these types of relationship marketing campaigns is to understand your customer better, and to find new ways to gain insight into how they communicate with your brand, and interact with your site. By drilling down into your Web site data, you can find which pages are the most popular, how many coupons were downloaded, how many people signed up for a newsletter, interacted with your virtual games or message boards, or any other metric that will provide insight into how your site visitors interacted with you, and wanted to continue to interact with you. Ultimately, building a solid online relationship marketing program takes the ability to understand demographic and psychographic data on your audience, how they like to be communicated to, and how you can provide long term value that far sup
