Whats an indpendent promoter?
I actually work in-house radio promotions for a small label, but sometimes we’ll hire out an indie for one of our releases. Different indies have different strengths — one promoter may target college radio, while another might do well with specialty formats like folk, blues and roots. To start out, try to figure out what exactly you want to promote — I guess, make a niche for yrself as Phaedon said. If you’re into hip-hop, get to know the regional hip-hop DJs and their shows, and get to know the labels … And it’s not just for major labels — indie labels use radio promotion to find audiences at college and NonComm stations, too (just cos it’s nearly impossible to get play on commercial stations). You might find your earliest success working with an independent artist. In fact, I nearly guarantee it. Oh, and to be really good at it, it’s more than just a part-time job. Good luck!
