Whats an example of the kind of press that can follow a year after a launch?
After all the reviews have come out, we use the press that’s already out to pitch international press or in-flight press to go after business travelers and tourists. We can then get stories about the chef as an established person at a restaurant, and start pitching him to do more appearances and cooking classes, and meet his public. The more mediagenic the chef becomes, the better it is for the restaurant.
