What’s all the fuss about green marketing?
The success of organic foods was never a sure bet in South Korea. Since the Korean word for pesticides literally means “plant medicines” many Koreans have had a difficult time seeing what’s wrong with using them. But today’s ultra health conscious Korean is becoming more environmentally savvy too. Today, words like “blossom” and “bloom” are too mild to describe the exploding popularity of organic foods and environmentalism in South Korea.
