Whats ailing the Malayalam film industry?
In the beginning of the eighties, the film industry saw entry of several good actors and directors. They brought new ideas and innovations. But during the last ten years, the industry has become market-driven. The filmmakers want to reap as much from a movie as they can. It’s the same with the audience too. When an alcoholic gets maximum kick out of cheap arrack, why should he go for cognac? I mean to say good movies don’t see the light of the day. How is the audience different from what it was 10 years ago? The audience has changed a lot. A producer recently told me that majority of film goers in Kerala are aged between six and 18. Naturally, filmmakers dish out products that please children and adolescents. That is why comedy pictures are raining in the film industry. Directors like Adoor and Fazil once in a while come up with good movies. But that is not enough. What should be done to revitalise the film industry in Kerala? There are no artificial solutions to revive the industry. T
