Whats a very simple and basic marketing strategy that a small-business owner could easily deploy?
One of simplest things to do is to find a mailing list that meets your target marketing demographic and refine the list to the smallest number possible. Lots of businesses need only 10 or 12 more customers but scatter a mail program to 10,000 people. I say better to [pare] it down to 500 really qualified prospects and mail to them eight to 10 times a year. Another low cost category is to really develop a relationship with the media in your local community. I don’t mean to hammer them with press releases, but send them useful content. Read what they write and give them information that they would find useful and helpful without asking for anything in return. A small-business owner could be quoted by a journalist about their industry. This [mention] can be a strong marketing message from a third party.
