What’s a text message (SMS), Keyword & Shortcode?
SMS is short for Short Message Service. If your phone supports SMS, you can send or receive short text messages (up to 160 characters in length) using your mobile phone. This is also known as “Text Messaging” or “SMS Texting”. A keyword is the unique string of letters and/or numbers that you send within the body of a text message to a shortcode (such as 88704). A keyword is associated to a specific mobile product (such as a ringtone) or a service (such as subscribing to your favorite artist’s mailing list or when entering a sweepstakes). Your keyword will usually be your band name, unless it’s too long (no one wants to text echoandthebunnymen.) A shortcode is a unique string of numbers, like a phone number, that identifies a provider of mobile services to mobile phone customers. The Adva Mobile shortcode is 88704. You can text a unique keyword to this shortcode to receive a specific product. To summarize: When you hear a promotion like: Text McAlister to 88704 to join our mobile fan cl
