What’s a merge purge?
A merge/purge is a computer program that merges lists together and purges the duplicate names. You order lists on magnetic tape, ASCII diskette or an electronic file format and a service bureau runs them against each other to identify duplicates. Your broker can help you determine when a merge is necessary (probably not until you’re taking 50-100,000 names and using 5-10 different lists). It will also identify undeliverable names (which you do not have to pay for).
