What’s a Market Basket?
The Market Basket is the manifestation of all of your strategies and operational execution. It shows: • what the customer’s main purchase was; • how she paid; • how she accepted delivery; • and what other items she bought along with the main purchase. That Market Basket also measures your effectiveness for winning and retaining good customers. In short, the Market Basket is what shopping is all about, and it is the essence of the retail business at the most basic level.
