Whats a great process to use to create content for social networking sites that ensures legal compliance?
It’s no uncommon for marketers to turn a blind eye to their legal department to get content published at social web sites like Twitter and Facebook. After all, legal just grinds everything to a halt 🙂 However, circumventing your legal team: a) puts your company at risk and b) will hurt your credibility and c) will slow down your social marketing program as soon as legal finds out – which they will – and puts the reign on things. So can you tell me some best practices or processes you’ve used or witnessed that addressed the need to produce content dynamically on social sites while at the same time mitigating legal risks associated with the communications on social sites.
