Whats a great niche market for our online accounting software-as-a-service?
I’ve developed an online accounting application called Clarity Accounting (https://www.clarityaccounting.com). We’re reaching the point where the product has enough features to be “commercializable” and we’re doing market research to decide how best to market the product, to who, and what to charge. As well as trying to get people to fill in our survey at https://www.clarityaccounting.com/survey we’re asking around for a niche market whose needs are not being met, perhaps one who would enormously benefit from some feature, but who are too small a market for Intuit or Sage to develop a product tailored to their needs. And, even among less niche markets like “consultants and freelancers”, what ways can we segment them further to develop a more effectively targetted marketing message? We’re in Canada and we have connection in Taiwan – is there a good regional bias? With competitors like freshbooks, quickbooks, and netsuite, our marketing and position will be a key factor in our success. C
