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Whats a good open and clickthrough rate?

April 26, 2017clickthrough good rate

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Whats a good open and clickthrough rate?

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While this depends on your industry and your type of email campaign, the general benchmarks are around five to 10 percent for clickthrough and 25 to 35 percent for open rates. Keep your eyes on a new industry trend report from VerticalResponse (see their Q1-2006 report here). For more information on metrics, please see my previous column– Email Metrics Demystified.