What’s a good example of how a law firm can put CI to use?
MB: In our firm, we often use a variety of tools to gather and analyze information to prepare for proposals and prospective client meetings. CI plays an important part in our firm strategy, too, in evaluating potential lateral candidates, merger candidates, and possible new geographic and industry markets for service expansion. MG: I supervised a corporate surveillance project in which we monitored late filings to the FCC, board turnover, resignations of senior executives and other events that we had found to be fairly reliable leading indicators of shareholder actions. This resulted in alerts that made us look very smart to our corporate clients and helped to win defense work before our clients even knew that some sort of action might be in play. CCC: There are so many powerful ways that CI can be used—it would almost be easier to cite a favorite for each type of CI issue or technique. For law firms, though, CI may be used to project a competing firm’s service, practice or location ex
