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Whats a good book on channel management?

April 26, 2017book channel good Management

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Whats a good book on channel management?

1 Answer

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10 Posted

The classic book in the area is Marketing Channels, by Lou Stern, Adel El-Ansary, and Anne Coughlan. A new edition of this book is in process; this edition will add Erin Anderson to the list of authors and promises many new and exciting directions in content. My students really enjoy enjoy Marketing Channels: A Management View, by Bert Rosenbloom. Another good read is Industrial Marketing: Cases and Concepts, by E. Raymond Corey.