Whats a Company Identity?
The “Company Identity” is simply the company’s “LOOK AND FEEL” as conveyed through the logo, stationery (letterhead, business cards, etc.), web site, marketing materials, trade show graphics, signage, etc. It reinforces the brand. The “Corporate Image” is the PERCEPTION the public has of the company (“public” meaning customers, prospects, the media, strategic partners, analysts, employees and other relevant groups). This image can be influenced (positively or negatively)! So do everything you can to make sure your company has a favorable image.
Related Questions
- What proof of identity must clients provide you with in order to start the offshore incorporation or to buy an offshore company (shelf IBC)?
- My solicitor or insurance company already checks for identity. Why does the PCT separately ask for evidence of identity and of address?
- Whats a Company Identity?
