Whats a common mistake small companies make when they embark on a Web-site project?
Smaller companies often assume a Web site is just a solution for marketing their business. This isn’t true at all. Rather, a Web site should act like a friendly staff member. Most successful Web sites out there act as a help desk or a salesperson. They should help a company field incoming calls, handling easy questions like driving directions or price list or show schedules, so that the live staff can be freed up to do more “real” work. That’s much different than just marketing your company to the world. Q: How can you design with your customers in mind? A: Customers today are getting more and more sophisticated and demanding. They know exactly what they’re looking for, and they don’t want to spend a minute looking around or explaining to anyone what they are looking for. Many consumers, when they go to your site online, want to write their order and get it over with. They are online to find something, so make this an important part of your site design: Does the site help customers eas
