Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

What years did Levis jeans have a big E, and why did they stop?

April 26, 2017Arts big fashion Jeans Levi

0

Posted

What years did Levis jeans have a big E, and why did they stop?

1 Answer

0

Posted

1971 was the last year of the Upper Case “E” in the Red Tab device. The reason for the change was to conform to the new logotype that had been adopted in 1967 and incorporated into the so-called “batwing” trademark.