What would most surprise people about LOFT Liqueurs?
L: I posed this question to a couple of friends and they said they were surprised as to how smooth our drink is compared to, say, most limoncellos. There are a couple of reasons for that. One, we brought the alcohol down a few points to let the flavor of the fruit or botanical shine through. Second, we’re the first in the U.S. to use a new technology called Evolution. It’s been used for a few years in Japan with sake and shochu but we’ve had it approved for use here. Basically it rearranges the water molecules to smooth the bite of the alcohol and enhance the flavor. S: The mouth-watering good taste. No, really, it tastes so good. Up until now I thought organic and that translated into “healthy” but that didn’t conjure up images of farm fresh produce or just picked botanicals. In my old way of thinking an organic orange tasted the same as a regular orange but it didn’t have the chemicals that hurt the earth and it cost more. So my reason to buy the organic orange (even though it was mo
