What would it take for independent booksellers to be given a level competitive playing field with the larger nationwide chain booksellers?
It’s not possible, simply because the business centers around the volume of books sold which generates revenue and billing and the independent booksellers are typically only one or two stores compared to several hundred of the national chain bookstores. The volume the independents can generate compared to their larger competitors is apples to oranges. It’s unfortunate but that’s the nature of the business. MARKETING QUESTIONS Q – I am inundated daily by promotional sites, newsletters etc…. What do they all have in Common? All of them offer “list your book on these author sites” and the list goes on. Now, my question is this … What exactly is the benefit of doing this? Aren’t we all just patting each other on the backs?? Aren’t we all just singing to the Choir? A – The Independent writing and publishing community is a highly fractured marketplace and there are thousands of web sites offering all kinds of products and services. My biggest disappointment with this segment of publishing is
