What would be the effect of similar organisation in the pig production industry?
LMC have not had an involvement in the pig sector and are not well-positioned to comment on this question, other than as dealt with in response to your next query. Should there be one organisation covering both sectors or one for each? This is again a difficult issue for LMC to deal with. We would comment that in the recent Review of LMC, Government officials queried the respective industries about the possibility of LMC seeking to represent and provide services to the pig sector as well as beef and sheepmeat. As we understand the consultation, the pig sector failed to respond to the inquiry and the beef and sheepmeat sector seemed fairly neutral on the inclusion of pigs. The merits of the debate are finely balanced. On the one hand, the generic marketing activities are likely to be very similar and could be incorporated within one organisation as is evidenced by MLC in GB. On the other hand, pigmeat is a major competitor (in particular with the sheepmeat sector) and we are aware that
