What would a corporate body do? Does Copal have such a model?
A corporate body would evaluate art before recommending it. It would make projections about the future value of the work and explain the same through publications. We offer art portfolio management services with free advice. A panel comprising artists and art evaluators tracks upcoming artists for at least two years before evaluating their work. If there is potential in artists, we list them and their works of art in our art bank – irrespective of whether they want to associate with us or not. The art bank is publicly accessible and has over 350 artists listed so far. Research on artists is an ongoing process at Copal. How will corporatisation help the art industry? The art investment market is valued at about Rs 1,000 crore with a few collectors chasing fewer art pieces. The market needs a new breed of collectors because there is a lot of valuable art that does not gain public prominence. Corporatisation will ensure recognition and a level playing field for under priced and amateur ar