What will the campaign cost?
Experience has shown that raising funds for the campaign is likely the most challenging of all the tasks. While there is no minimum amount required to build a campaign, there is a threshold of funding that every campaign must cross. Funds to support a (perhaps) paid full-time campaign manager with support persons; operating expenses for the team; media costs to include ads and radio spots and other; event costs, etc. might quickly add up to over $100,000 depending on the campaign choices. Raising early funds is crucial for the initial organizing and for the early activities including building a tentative plan and an estimated budget. The following generally describes the expense categories and estimates what might be needed.
