What will the Australian Alps Workshops cover?
The workshops in the Alps will be in two parts dealing with the Brand for the Australian Alps; and the experiences that are on offer that could set the Australian Alps aside as a ‘must see destination” for Australia. The brand workshops is about finding out what is so compelling about the Aus Alps for the visitor – what is the essence of the Alps that would lead the visitors to make a choice to visit. This will provide the local community and tourism operators with the opportunity to share their passion with their region and their home so they have input into the development of the Aus Alps brand. The second part of the workshops will consider the experiences that are on offer across the Alps as well as gaps in what can be offered to the experience seeker market. This part of the workshop will also try to identify the unique experiences that are on offer in different parts of the Alps. The workshops are 4-5 hours long and will provide all participants with an opportunity to share their
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