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What will stop producers ignoring consumers?

Consumers ignoring PRODUCERS
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What will stop producers ignoring consumers?

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), a libertarian communist economy would be based on free association. If a syndicate or community got a reputation for being inefficient with resources then others would not associate with them (i.e. they would not supply them with materials, or place them at the end of the queue when deciding which production requests to supply, and so on). As with a syndicate which produced shoddy goods, the inefficient syndicate would also face the judgement of its peers. This will produce an environment which will encourage efficient use of resources and time. All these factors, the possibility of increased free time, the respect and resources gained for an efficient and excellent work and the possibility of a lack of co-operation with others for inefficient use of resources, would ensure that an anarchist-communist or anarchist-collectivist society would have no need to fear inefficiency. Indeed, by placing the benefits of increased efficiency into the hands of those who do the work, efficiency w

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It is often claimed that with a market producers would ignore the needs of consumers. Without the threat (and fear) of unemployment and destitution and the promise of higher profits, producers would turn out shoddy goods. The holders of this argument point to the example of the Soviet Union which was notorious for terrible goods and a lack of consumer goods. Capitalism, in comparison to the old Soviet block, does, to some degree make the producers accountable to the consumers. If the producer ignores the desires of the producer then they will loose business to those who do not and be forced, perhaps, out of business (large companies, of course, due to their resources can hold out far longer than smaller ones). Thus we have the carrot (profits) and the stick (fear of poverty) — although, of course, the carrot can be used as a stick against the consumer (no profit, no sale, no matter how much the consumer may need it). Ignoring the obvious objection to this analogy (namely we are human

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