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What will Stoli do after its distribution agreement with Pernod ends?

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What will Stoli do after its distribution agreement with Pernod ends?

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Andrey: We didn’t want to make any announcement now, but because of not fully correct information from the media we [felt compelled to say something]. It’s not our intention at the moment to sell the brand. We have had lengthy negotiations with Pernod Ricard about a possible deal…now, we are not looking for another partner to buy Stoli. We believe that for the nearest future, we need to do some job on the brand side. I mean, right now we are restructuring the distribution, not only in the US but worldwide. You may have known that before 2004, we used to distribute the brand ourselves in the rest of the world outside the United States. We are going to implement the same system now, as we do have relevant distribution experience and we are quite sure that by doing that, we will be able to better control the brand’s performance. In the United States, we are at the moment moving into the direction of establishing a new importer and hiring of a marketing team which will be in the United S

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