What will start-up, independent agencies have to do to succeed?
Well if you look at the most successful independent agencies, which actually aren’t independent anymore, it always comes down to a brilliant creative product. The best examples have been, in terms of agencies that have broken out in the last twenty years, Berlin, Goodby Silverstein, Weiden & Kennedy, Fallon, Donny Deutsch. Those are five great agencies that weren’t on anybody’s radar screen probably twenty years ago that have grown to be close to a billion dollar operations now, each of them.
