What will propel the integration of mobiles withmarketing campaigns and programs of different companies which have huge budgets for the same?
The ability of brands to give consumers incentives such as free minutes and free SMS is proving to be an effective way to win the hearts of teens around the world and their parents. Working with operators, many brands are giving incentives that nearly any teen would want: free airtime and free text messaging. In addition, this approach can convey the message of a special bond between the brand and the target segments, and demonstrate accountability the brand reliably keeps its promises and delivers free incentives, even if it is complicated to do so, and means working with different operators in each country. This can enhance brand reputation and loyalty. The potent ability to incentivise users with free minutes and free SMS is a power that rests exclusively in the hands of operators. It doesnt matter whether users are prepaid or postpaid operators can deliver the goods; prepaid users can be addressed with free mobile top ups while postpaid users can get mobile bill reductions. Compani
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