What will prevent retail stores and knock-off brands from creating Amalaki-based products?
There is no way to fully regulate the sourcing of botanicals, which partially explains the increased demand for superfoods in recent years. As the first company in the West to create a functional beverage utilizing the Amalaki fruit, Zrii labeled its product “The Original Amalaki” from day one. This was done, in part, with the expectation that knock-off brands will begin popping up as the benefits of Amalaki become more widely known. Market analysis suggests that this type of piggyback exposure commonly ends up creating greater demand for the original product. Zrii’s world-class formulation team, wild-crafted Amalaki fruit, and complex formulation are also significant competitive advantages for the company.
