What will park guests spend on merchandise in relation to food and beverage?
WK: At Holiday World & Splashin Safari, total spending for merchandise and games against spending for F&B (including catered picnics) is 73.8%. RS: Due to the fact that German visitors usually spend more time and money for lunch or dinner than, for example, Americans, the amount which is spent on merchandise is a bit less than that spent on F&B. Have you noticed a drop off in merchandise sales in recent years due to the economy? WK: Yes, we have. In 2009, total games and merchandise per-caps were down 4.5% in comparison to 2008. RS: Actually, we had even more visitors at our park compared to previous years, and we noticed stable and even increasing per capita consumption in our merchandise section. What mix do you offer of branded and non-branded goods? WK: Most of our T-shirts and a significant portion of our hat sales are park logo-ed. We sell a fair amount of park logo-ed pick up souvenir items such as magnets, mugs and glassware. On the other hand, non-logo-ed clothes and convenien
