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What will motivate potential ULR contract buyers to purchase voluntarily, rather than wait for enforcement?

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What will motivate potential ULR contract buyers to purchase voluntarily, rather than wait for enforcement?

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• Because of Rulebook processes to help ensure validity, address issues of claim scope and provide fair and reasonable pricing, purchasing ULR contracts will be viewed as an efficient risk management tool against patent infringement • IP companies will view the ULR contract market as a way to spearhead new technology development and be perceived as industry leaders • Potential licensees will want to avoid the negative publicity that is likely to come from commencement of an enforcement action for infringement • As in the case of other new exchanges, for example, the Chicago Climate Exchange (CCX), many companies voluntarily become members of the exchange, in order to be considered good corporate citizens • Favorable pricing and potential amnesty for early adopters will incentivize purchasing

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