What will it help publishers do that they can’t do today?
Today, if subscribers want to read/view/watch syndicated online content, they typically have to go to where the content is hosted or know how to subscribe to the feed and consume the content within an aggregator or reader (e.g. MyYahoo!, FeedDemon, iTunes, etc.) With email subscription capability, subscribers can now receive this information in their inbox, similar to an e-newsletter.