What will happen to the Macromedia corporate brand? What will happen to product and technology brands, such as Dreamweaver and Flash?
To provide the most consistency and clarity in our communication with customers, the Macromedia corporate brand will immediately be retired, and the company will fully align behind the Adobe corporate brand. Adobe will continue investing in key Macromedia product brands. Initially, product brands acquired from Macromedia will include the Macromedia name (for example, “Macromedia Dreamweaver”). Over time, Macromedia products will migrate to the Adobe brand (for example, “Adobe Dreamweaver”) during planned release cycles when packaging materials and user and marketing collateral are updated.
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