What will happen in the next few years with advisers giving advice to baby boomers and retirees?
A.Even though we have a lot of product, giving advice will evolve in baby steps. My hope is that advisers will adapt to giving advice and that they’ll receive support to do this through their channels. There will be more evolution in trying to figure out ways to deliver this advice. Q. Have advisers begun to adapt to the switch to retirement income? A. I do believe they have begun whether it’s awareness and realization that their boomer clients and prospective clients will be seeking them out for retirement income advice and solutions as they contemplate the transition into this phase of life, or adoption of processes and products that actually already deliver income solutions. Q. What is the biggest obstacle and challenge for advisers right now as they try to lure baby boomers’ assets for retirement income? A. It’s not just the planning process. This is an incredibly emotional time for clients. How can the adviser understand how to connect with customers in this emotional time? The ad
