What will happen if some of the Boston television stations do not subscribe to the Local People Meter service?
We hope to have both broadcast and cable customers signed on by the start of the LPM service in May 2002. Nielsen Media Research is absolutely committed to the Local People Meter service in Boston and beyond. The LPM service will begin in Boston with the May survey, providing subscribers with a complete high quality measure of television audiences. This will happen regardless of the number of subscribers.
Related Questions
- What Nielsen data will stations and cable systems have access to in the event that they do not subscribe to Local People Meters in Boston?
- How many days, weeks and months will be measured and reported with the Local People Meter service in Boston?
- How can an agency perform a proper analysis if a client does not subscribe to Local People Meter data?
