What will happen if not enough people pay attention to the appeal to reduce consumption?
Utilities would be forced to reduce voltage, or possibly black out customers in certain areas. Depending on where and what the problem is would determine the extent of the blackouts and who would be blacked out. California is experiencing rolling blackouts due to the lack of available capacity and energy. The electric is turned off to specific areas fo a designated time each day, then the lights are turned back on and another area is blacked out.