What will end users visiting an EV secured web site experience?
New high-security browsers, such as IE7 and upcoming releases of Firefox and Opera, include special user interface features when the end user visits a web site secured with an EV SSL Certificate. In IE7 the address bar immediately turns a highly visible green color when an EV SSL Certificate is recognized. In addition to the color change, the gold padlock and a field to the right of the URL appears. This security status bar displays the name of the organization that owns the web site. Upon first arriving at the site, the user will see this field scroll to show the name of the CA who has issued the EV Certificate, thereafter a click of the mouse on the field will toggle the display between the owning organization and the issuing CA. Green is a highly effective color. To the consumer green means go, the way is safe. A 2007 Tec-Ed survey showed that 93% of users preferred to shop on a site that displays the green address bar.
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