What will differentiate JICM from other communication management institutes, especially MICA?
Firstly, we will be a complete communication school in the long term with separate schools for marketing communications, electronic communication, digital communication and print media management. Secondly, each of these schools will have a live advertising agency, radio station, digital laboratory and a newspaper publishing facility on campus. These agencies would work hand in hand with the local industry and do real business, of which students would be a part. This will inculcate an element of practice in the curriculum and therefore the education will not remain completely theoretical. Advertising agencies and corporate communication firms have been run successfully by professionals who are not trained in communications management. What need is JICM really serving for the industry? Traditionally, fresh graduates who join advertising agencies or corporate communication firms take a long ramp up time for getting acclimatized to the business, culture and environment of the company. By
