What Will be the Standard Usage of Digital TV?
For people who only get free over the air television programming, the type of TV owned, either a digital TV or an analog TV, is important. Viewers who receive free over the air television can view digital programming through a TV set with a built-in digital tuner or a digital-ready monitor with a separate digital tuner set-top box. In this case, the only additional equipment required to view over-the-air digital programming is a regular antenna, either on the roof or a smaller version on the TV, like rabbit ears. If a consumer owns an analog television, they will have to purchase a set-top converter box that will attach to the TV in order to view over the air digital programming. So, there’s your market—wide open!