What will be the focus of WTM’s World Responsible Tourism Day?
The agenda has broadened; the industry is addressing the triple bottom line of economic, social and environmental sustainability. Ecotourism is considered the fastest growing market in the tourism industry with a current international growth rate of five per cent, representing six per cent of the world’s gross domestic product. The niche market of responsible tourism continues to gather strength as more and more organisations from across the industry adopt principles and knit them into their core planning and strategies for the future. WTM World Responsible Tourism Day will debate and showcase companies and organisations from a hotel and tour operator point of view that have made excellent in-roads with regards to adopting sound responsible tourism initiatives. Has the WTM managed to get the message across to the industry regarding responsible tourism? Tourism is undoubtedly changing rapidly as nature; heritage and leisure destinations become key and as conventional tourism is forced t
