What will be the advantages for private and industrial consumers?
Consumers will benefit from the competitive energy market in many ways. The first one is freedom of choice. Europe’s citizens have very different expectations on the energy market. Some focus only on prices. Others want to choose green electricity. Others want a more personalised service. Some may even wish to generate their own power and feed it to the grid. Whatever the expectations, consumers should have a choice. We have seen in others sectors that a competitive market has created more choice, specialised services, more offer and, in most cases, lower prices.
