What will a VBT do for an author and/or publisher?
Save time and money compared to a physical book tour. A Virtual Book Tour is much less expensive to set up than an in-person appearance. Unless an author is already a best-selling author, bookstore signings do not engender many sales. In-person signings also cost time and money for transportation, lodging, food, etc. The only costs for a VBT is the one-time fee for setting up the site and doing the actual tour. A VBT is not a one-time event, but a perpetual marketing system. Once it’s done, a VBT need only be promoted in order to sell books. Most promotion methods cost little to nothing, and are extremely effective. A VBT begins a relationship with readers/potential readers. This is one of the key advantages. When a person signs up, the author has the email address and can begin building a relationship. This benefits both the author and the reader. Enables reader to feel connected to author, and author to continue to promote other books/products to reader. Also, if the subject matter i
