What will a potential customer type in the search engines search box when looking for something I have to offer?
Once you have chosen a set of keywords that best describe your site, you should verify that you are able to compete with them. Ranking as #1 on keywords such as “Software”, “Books” or “Sex” is not realistic, as they are too general. Furthermore, they are not targeted enough – your wish is to drive targeted traffic to your site. Converting one visitor that is really interested in your offerings to a customer is much easier then converting hundreds visitors that are not. Most Internet users do not query search engines on general or single words such as “Books” or “Doctors”, as the results they will get are too general to benefit from. This fact works for you – the first rule in choosing keywords, is to make them specific, and best reflects what your site offers. Narrowing down by geographic location in another option to be more specific in your keywords. If you are interested in attracting visitors from Los Angeles, choose, for example, “Limo service in Los Angeles”. The competition of t
