What were the significant trends for the year 2002-03?
? The interesting part was that the ad industry saw light at the end of a long dark tunnel in 2002. The year ended 31 March 2002 was very bad for the industry. Overall, things are looking good one year later as on 31 March 2003. It is important that the ad industry constituents realise that they cannot expect the kind of incremental growth which they had got accustomed to in the 1990s. In the post-liberalisation phase, many companies were in the launch phase during the 1990s and the ad industry grew exponentially. This growth has been subdued in the new millennium. What was interesting about the year 2002 was the fact that the industry has moved out of its traditional focus on FMCGs (fast moving consumer goods). Earlier, FMCG advertising was seen as the sole barometer of economic growth. Now, the ad industry has recognised that the services sector will propel growth. The new emerging sectors such as insurance, telecom and heathcare are new kids on the block. Last year, there was some k
